The process of improving websites and content to appear higher on search engine results pages is known as search engine optimization, or SEO (SERPs).
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Title Tags: Make sure each page has a unique and descriptive title tag with the main keyword near the beginning.
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Meta Descriptions: Write compelling meta descriptions (150-160 characters) that include the primary keyword and encourage clicks.
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Headings: Use H1 for the main title and H2-H6 for subheadings, ensuring keywords are naturally included.
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Content: Write high-quality, original content that addresses the user’s intent. Aim for readability and natural keyword inclusion.
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URL Structure: Use short, descriptive URLs that include the main keyword.
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Internal Linking: Link to other relevant pages within your site to improve navigation and distribute page authority.