For organizations looking to reach a broad audience and accomplish particular marketing objectives like boosting website traffic, lead generation, or sales, Google AdWords can be an effective tool.
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Advertisement Formats:
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Search Ads: Display up next to relevant Google search results for goods and services that you deliver.
Websites that are part of the Google Display System display display ads.
Video ads: Available on Google Display Network sites as well as YouTube.
Shopping ads: Shown in search results, usually include pricing and images of the items in question.
Encourage the downloading about apps across Google's ecosystem with app promotional ads.
Options on Targeting:
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Keywords: Pay attention to particular words or phrases that are associated with your offering.
Location: Display commercials particular regions.
Target population: Determined by age, gender, and parental status.
Interests and Behaviors: Make contact with customers appropriate to their activities, habits, and interests.
Remarketing: show messages to individuals who previously utilized your app or visited your website.